Website Development & Design
It’s not just a website, it’s often the first impression.
Is your current website or not having a website effecting your business? If you say “No”, you may want to rethink your position.
Here are a few reasons why:
First, People judge. There’s no way around it, we all do it. But do their judgements of your website or not having a website effect whether or not they’ll do business with you? The answer, according to recent Stanford studies is, Yes it can – not everyone, but there’s enough of a percentage to could effect your bottom line.
A website with a good design and ease of use brings additional trust to your business. Research indicates that 75% of users admit making judgements about a company’s credibility by how their website looks. So if you don’t even have a website, one can only imagine the business you’re missing out on.
Furthermore, there’s a difference between the internet habits of B2B and B2C end-users. A Pew Research Center Study found that in 2010, 58% of B2C customers search the internet before making purchase decisions while B2B customers jump over 85% who search online before purchase decisions. And out of those 58% percent of users, 24% leave an online review about the product or service they bought.
Second, having a website that users can easily navigate and find what they’re looking for increases your conversion. There’s a thing called your “bounce rate” which determines how much time users are spending on your site.
Think about your own experience using Google, Bing, or Yahoo! When you do a quick search for something, how long do you spend on a website if you are unable to find what you’re looking for? How long do you spend on a website that is difficult to navigate before you look for a difference website? Statistically, probably not long and users coming to your website do the same thing.
Third, it’s not enough to just have some great content / reading material. People are visual and the assistance of info graphs, videos, images, etc can drastically assist the look and value a website can add to it’s users.
If you’re looking for a website developer here in the Indianapolis area, we will not only make your website search engine friendly, we’ll make sure it’s an easy experience for users to find what they’re looking for on your website.
Here are some things we look at when developing a website
The last thing you want is to have a visitor to your website and they have a difficult time figuring out if what you do or sell is what they’re looking for.
As stated before, most people spend very little time on a website if they can’t find what they’re looking for in a very short period of time before moving onto another website. There are a few things we look at when developing a website:
- Make it easy for a user to contact you.
- Highlight the expertise in your organization.
- A website that looks professional (or is appropriate for your purpose).
- Make your site a easy to use – and useful.
Use A Platform That Is Suitable
A website is a versatile tool that can be molded to your needs.
Some people just need an online brochure. Some want to sell their products or services. Some want a combination. Whatever your vision, we can help you find a way to achieve it. We can build your website on the following platforms, depending on your needs:
- HTML 5